David VanHeukelom

David VanHeukelom is a two-time Salesforce ISV founder and seasoned enterprise SaaS executive with over 25 years of experience launching, scaling, and exiting cloud software companies. As a founder-operator, David has built category-defining products on the Salesforce platform and led successful exits to strategic acquirers.

He was the founder and CEO of Klient, a Salesforce-native PSA and client onboarding platform, acquired in 2020. Prior to that, he founded Vana Workforce, one of the earliest HR solutions built entirely on Salesforce, recognized as a Gartner Cool Vendor, a PWC Top 10 Emerging Company, and winner of the CATA Innovation in HR Technology award before its acquisition in 2013.

David began his career in product management and go-to-market roles at leading software companies including Infor, PeopleSoft, Oracle, and IBM Cognos. At Infor, he played a leadership role in the $227M acquisition of Workbrain.

Named Entrepreneur of the Year by the Angel One Investor Network, David now advises early- and growth-stage ISVs on how to succeed in the Salesforce ecosystem—covering everything from product strategy and AppExchange readiness to co-selling, pricing, and GTM acceleration