David VanHeukelom is a two-time software founder with 25 years of enterprise software experience.

David founded and exited two Salesforce ecosystem software companies. 

His second venture, Klient, was a PSA and client onboarding platform for professional services firms, successfully acquired in 2020. 

Before that, he founded Vana Workforce, one of the earliest HR solutions built entirely on Salesforce. Vana was recognized as a Gartner Cool Vendor and PWC Top 10 Emerging Company before its acquisition in 2013.

David built both companies from concept to exit, navigating the challenges of product-market fit, customer acquisition, and strategic partnerships in the Salesforce ecosystem. Both exits were to strategic acquirers.

Before founding his companies, David spent over a decade in product management and go-to-market roles at leading enterprise software companies including Infor, PeopleSoft, Oracle,and IBM Cognos. At Infor, he played a leadership role in the $227M acquisition of Workbrain.

Named Entrepreneur of the Year by the Angel One Investor Network, David now works with early and growth-stage software companies—either in advisory/fractional executive capacity or exploring full-time leadership roles.

He specializes in helping companies navigate product strategy, go-to-market execution, partnerships, and exit positioning.