The Fastest Way to Grow Your ISV

I Help Launch, Build and Grow Salesforce ISVs. Serial Entrepreneur,
2X ISV Founder, 2X Exits

About Me

David VanHeukelom

I’m a startup entrepreneur and enterprise software executive with 25 years of experience. I was the Founder and CEO of 2 successful Salesforce ISV startups, both acquired.  I was named Entrepreneur of the Year by the Angel One Investor Network.
I was the founder and CEO of Klient, a fast-growing ISV building the next generation of Professional Services Automation (PSA) and Client Onboarding.  Klient was acquired in 2020.
Previously, I founded and served as CEO of Vana Workforce, a provider of HR Software developed on the Salesforce Platform. Vana Workforce was named a Top 10 Up and Coming Technology Company by PWC, a Cool Vendor by Gartner, and the recipient of the CATA Alliance award for Innovation in HR Technology. Vana was acquired in 2013.
Before my startup journey, I held various leadership positions in product management, marketing, and consulting at enterprise software companies Infor, PeopleSoft, Oracle, Actuate, and IBM Cognos.  In 2007, I led the $227M acquisition of Workbrain while at Infor.

What I Do

I Help Salesforce ISVs Grow & Scale

Consulting & Advisory

I have over a decade of hands-on experience having built two successful Salesforce ISV companies from start-up to scale-up and successful acquisition, learning all the lessons required to succeed on the Salesforce AppExchange.  I offer advisory services exclusively for Salesforce ISV companies. My approach combines strategic consulting & advisory including optimizing your go-to-market strategy, creating SI and ISV partnerships, co-selling, demand generation, and product strategy.

How I Do It

I’m passionate about working with companies on the following topics:

Salesforce ISVs

I built the playbook for success on the AppExchange. I have over a decade of hands-on experience having built two successful Salesforce ISV companies from start-up to scale-up and successful acquisition, learning all the lessons required to succeed on the Salesforce AppExchange.

Go-To-Market

Building a scalable go-to-market strategy is critical to startup success.  Most startups struggle to clearly define their ICP, their true competitive value & market positioning,  define product-market fit, and how to optimize revenue operations.

Recurring Revenue

In a subscription economy, it’s never been easier for customers to switch vendors.  Most of your revenue will be made post initial sale.  Delivering measurable impact and customer success is the key to reducing churn and increasing net expansion.

Product Strategy

Building the product roadmap from minimally viable to product/market fit.  Fulfill the product vision for your initial ideal customer profile (ICP).  Identify upsell and expansion triggers, product success metrics and northstar product vision that will enable growth.